I love shwag. It reminds me of going to birthday parties as a kid, and receiving goodie bags. I think more things in life should involve goodie bags. I would be much happier about going to the dentist or getting the oil changes if there was a little bag of goodies I could look forward to at the end of it. And that bag better not have any toothbrushes in it, because we all know that a goodie bag that encourages you to do something responsible i nary a goodie bag at all.
